The theory of planned behavior and managers’ sustainability reporting model

The goal of this research is to explore managers’ approaches, viewpoints and some other psychological factors on sustainability reporting regarding to theory of planned behavior (TPB). Thus the research includes top and middle managers of listed and non listed companies of Iran stock exchange. Data was analyzed by partial linear squares (PLS). Findings show that subjective norms which are derived from managers’ normative and control beliefs which lead to their behavioral control affect on sustainability reporting of managers’ intentions. But their approaches and viewpoints do not affect from behavioral beliefs. Moreover, managers’ sustainability reporting behavior is explained by their intentions toward sustainability reporting. Besides, results indicate that gender and education level do not affect on managers’ behavioral, normative and control beliefs but religious awareness and board of directors independency affect on managers’ normative and control beliefs, whereas the mentioned factors do not affect on managers’ behavioral beliefs. So, results show that managers’ psychological factors determine and explain their sustainability reporting behavior. Firms’ lawmakers, experts and stakeholders could consider their policy and theory making through this context according to the results which show that managers do not believe in firms’ sustainability reporting usefulness and benefit.